At RecTimePro we say it often: it's not enough to record, you have to communicate. An audiovisual production can have the best camera and the best editing, but if it fails in key aspects, its ability to connect with the audience is diluted. In order to help you identify these critical points, today we review the most common mistakes we detect when analysing corporate, advertising or personal videos.
Mistake 1: Lack of a Clear Objective
Filming for the sake of filming is one of the most costly mistakes. Before filming, it is essential to have defined what message we want to convey, who we are addressing and through which channel the content will be disseminated.
Pitfall 2: Excessive Duration or Slow Pace
Closely related to that is the excess of duration. We live in an environment where attention is limited. A video that is too long or poorly structured will make the viewer disconnect before receiving the main message. At RecTimePro we work a lot on the narrative so that the content flows naturally, avoiding dead time.
Error 3: Poor Sound
Another common fault is poor sound. We have said it before: bad sound can completely ruin a production, even if the picture is impeccable. Background noises, unclear voices or a badly balanced mix make the viewer lose interest or even reject the content.
Mistake 4: Abuse of Graphics and Text
The fourth mistake is the excessive or incorrect use of graphics and text. In the eagerness to explain too much, the screen is sometimes overloaded with unnecessary animations, subtitles, logos or effects. The result: the main message gets lost in the visual noise.
Mistake 5: Not Adapting the Format to the Medium
Nor can we forget the importance of adapting the format to the medium. What works on television does not always fit on social networks, and vice versa. Ignoring this can lead to content that, although technically correct, does not end up having a real impact.
For example, at RecTimePro we usually prepare adapted versions: vertical for Instagram Stories, horizontal for YouTube or presentations, square for certain platforms... Each medium has its own logic, and this must be defined from the beginning.
Pitfall 6: Lack of Prior Planning
A surprisingly frequent mistake is the lack of prior planning. Improvising when filming generates problems: missing shots, poorly lit scenes, extended times and skyrocketing costs. A good pre-production is always a guarantee of success.
Mistake 7: Weak or Non-Existent Closure
Finally, one of the most invisible but critical mistakes: not taking care of the closing of the video. Many contents end abruptly or with a simple fade to black. At RecTimePro we always insist on designing a coherent closing, with a call to action or a final message that leaves a lasting impression.
How to Avoid These Mistakes? The Solution
Anticipation and professionalism are key:
- Define the target and audience from the outset.
- Adjust the duration to the channel and the message.
- Sound and lighting should be as important as the image.
- Simplify graphics and text, prioritising what is essential.
- Adapt formats to each platform.
- Plan the shooting in advance.
- Design a closing that reinforces the message.
The Advantage of a Professional Team
As we have already shared in other articles in this blog, working with a professional team makes a difference. Not only because of the technical quality, but also because of the ability to anticipate these errors and correct them before they become a problem.
At RecTimePro we take every project as an opportunity to fine-tune every detail. Because, in the end, a video is not just a file: it is the image that the world receives of you or your brand. And that image deserves to be taken care of.
If you have found this review useful, we invite you to review other contents of our blog, where we continue to delve into the keys to effective, professional and emotional audiovisual communication.
